Here is the scenario.
I work at the UO Cultural Forum as the regional music coordinator. I have a concert booked with the infamous hip-hop group Mobb Deep coming to the W.O.W. Hall Saturday April 19th. As I think about ways to promote this event I can’t ignore the fact that posters around the school and community is a must. However, my generation gobbles up social media like starving families on Thanksgiving. That makes social media a must too. Then I read these.
After reading these three articles, I’ve come to the conclusion one of the best ways to raise awareness about this event is to create a social media marketing campaign. Even though we might not be there just yet, these three articles make me believe that it is possible to promote an event solely on social media sites. By using the poster created above with a hashtag and with a large enough network, I could potentially share the above poster on Instagram and Snapchat. Creating “Insta-awareness” and “Snap-awareness.” After being exposed to the event and with a hashtag to utilize, people can then talk about the event on Twitter and Facebook with other interested publics. This in turn will create further buzz and awareness. The ultimate objective is for word of mouth to help spread the campaign, but also for people to post, comment, and re-tweet the poster.
Like any good PR campaign, you want to be able to measure the success and see how many people it made impressions on. This is somewhat difficult to do except for clicking on the hashtag and seeing who is actually talking about the event.
The only way to know how successful a campaign like this can be is how it affects the bottom line. That is, if people actually buy tickets. Is there enough “call to action” in this campaign? Only the day after the show I will know, because I’m pursuing it.
Music Industry News Network recently reported the launch of an all conscious radio music station. The idea of an all conscious radio music station is new and refreshing. The music played will vary and be as open as a meadow field. Music will range from rock, world music, electronic, and yoga. The key is to promote artists that have a message of positivity. In addition, instead of news breaks their will be positive affirmations.
Like any music station there will be artist interviews. In this case, the host will try to find out about the artist on a personal level, not just interview them because they are the next hot commodity.
From a music PR standpoint this has niche market written all over it. The target audience is indie fans that want to listen to indie artists that would not normally be played on a commercial radio station. Because of these facts, “Soul Traveller Radio” will have success, but not reach the “popular” audience, which seems like how they want to keep it. Even though this is a niche market, it is music stations like this that upcoming artists must try and conquer. They will be your biggest allies to taking that next step of success.
The really cool part of “Soul Traveller Radio” is that it will feature music that goes along with each time of the day. For example, as you are waking up you are listening to songs that are mellow, or singing about topics such as waking up, cooking breakfast, getting ready to take on the day type of moods. As the day progresses you will hear positive, uplifting songs that could help keep you in a good mood to help you power through your day.
What a radio station like this proves is that there is music made for all types of sitations and occasions. You could make an argument that there is a song for every emotion one could possibly feel during a day- and “Soul Traveller Radio” plans to capture that.