PR

If You Don’t Know. Now You Do.

The Legendary Mobb Deep at the WOW Hall 4/19/14

The Legendary Mobb Deep at the WOW Hall 4/19/14

Here is the scenario.
I work at the UO Cultural Forum as the regional music coordinator. I have a concert booked with the infamous hip-hop group Mobb Deep coming to the W.O.W. Hall Saturday April 19th. As I think about ways to promote this event I can’t ignore the fact that posters around the school and community is a must. However, my generation gobbles up social media like starving families on Thanksgiving. That makes social media a must too. Then I read these.

How Could Snapchat Make Money?
Creating a Social Media Strategy for Your Event
6 Ways Nonprofits Can Use Instagram for Fundraising

After reading these three articles, I’ve come to the conclusion one of the best ways to raise awareness about this event is to create a social media marketing campaign. Even though we might not be there just yet, these three articles make me believe that it is possible to promote an event solely on social media sites. By using the poster created above with a hashtag and with a large enough network, I could potentially share the above poster on Instagram and Snapchat. Creating “Insta-awareness” and “Snap-awareness.” After being exposed to the event and with a hashtag to utilize, people can then talk about the event on Twitter and Facebook with other interested publics. This in turn will create further buzz and awareness. The ultimate objective is for word of mouth to help spread the campaign, but also for people to post, comment, and re-tweet the poster.

Like any good PR campaign, you want to be able to measure the success and see how many people it made impressions on. This is somewhat difficult to do except for clicking on the hashtag and seeing who is actually talking about the event.

The only way to know how successful a campaign like this can be is how it affects the bottom line. That is, if people actually buy tickets. Is there enough “call to action” in this campaign? Only the day after the show I will know, because I’m pursuing it.

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All Conscious Radio Music Station

On The Air- Creative Commons

On The Air- Creative Commons

Music Industry News Network recently reported the launch of an all conscious radio music station. The idea of an all conscious radio music station is new and refreshing. The music played will vary and be as open as a meadow field. Music will range from rock, world music, electronic, and yoga. The key is to promote artists that have a message of positivity. In addition, instead of news breaks their will be positive affirmations.

Like any music station there will be artist interviews. In this case, the host will try to find out about the artist on a personal level, not just interview them because they are the next hot commodity.

From a music PR standpoint this has niche market written all over it. The target audience is indie fans that want to listen to indie artists that would not normally be played on a commercial radio station. Because of these facts, “Soul Traveller Radio” will have success, but not reach the “popular” audience, which seems like how they want to keep it. Even though this is a niche market, it is music stations like this that upcoming artists must try and conquer. They will be your biggest allies to taking that next step of success.

The really cool part of “Soul Traveller Radio” is that it will feature music that goes along with each time of the day. For example, as you are waking up you are listening to songs that are mellow, or singing about topics such as waking up, cooking breakfast, getting ready to take on the day type of moods. As the day progresses you will hear positive, uplifting songs that could help keep you in a good mood to help you power through your day.

What a radio station like this proves is that there is music made for all types of sitations and occasions. You could make an argument that there is a song for every emotion one could possibly feel during a day- and “Soul Traveller Radio” plans to capture that.

Getting Noticed. Outside The Box.

EA Sports- Creative Commons

EA Sports- Creative Commons

What if you thought you were a great musician and you just needed to find a way to get your music out there? There are different paths to get your music noticed, so let’s stay opened minded and think outside the box. Sometimes you have to get creative to become noticed.

Artists may want the glory of knowing they slowly built up their notoriety over time. Starting at the local bar, moving up to the local venue, then making it to the regional, national, and international level. After reading this article, I’m convinced you can, but through the video game platform.

With video games you can make the same kind of impact on a person’s life without you or your audience ever leaving the comfort of a home couch. The business model is an easy thought process. You make it into the video game and a gamer buys the game, easy distribution. After spending multiple hours, days, and months playing the game, the gamer gets your song stuck in their head, easy awareness. By ingraining your song into another person’s head you willingly and unwillingly made them a fan.

Any previous or current video game addict can recall soundtracks from the Tony Hawk series getting stuck in their head. Today, the equivalent is Madden, FIFA, or Grand Theft Auto.

This is thinking outside the box, but if an artists is spending a lot of time at the record agency trying to get a deal, maybe they are better served spending that time at a game designing company. Music agencies are always looking for the next best sound. Gaming companies have the exact same job, but they are looking for the next best sound to fit a particular video game.

Then hey, once your song is in the game you can put that on your musical resume and bring it to the record agency that wasn’t willing to listen to you earlier.

Hip-hop and EDM. The New Way to Combine Fans.

Hip-hop and electronic dance music are slowly coming together. Is it a fad or is it something that is going to stay? It is still a little too early to tell but one thing is for certain. It is here and it is roaring like an angry lion. XXL magazine recently wrote an article after interviews with artists of each genre on how combining hip-hop and EDM is equivalent to musical gold.

From a PR perspective, this makes PR gold too. Hip-hop has been been popular since the 80s. It has had a built-in audience for the better part of the past three decades. Today’s EDM, on the other hand, is still a fairly new sound, but it has caught on like a wild fire. Intertwining the two genres helps both artists cross audiences and reach even more people. This ultimately gives their name even more exposure.

The idea of bringing these two genres together isn’t as far fetched as some people might think it to be. They both are considered party music and rely on sampling past artists and recreating their music to make their own sound. The only real difference is that EDM doesn’t use vocals on their tracks like hip-hop does. That is where these two genres found a niche for each other.

Take a hip-hop artists like Danny Brown. Danny Brown is 32 and has been in the underground Detroit hip-hop scene for the past decade. Yet, nobody really knew who he was until 2013 when he signed with EDM producer A-Trak’s label Fool’s Gold and changed his sound from rapping over hip-hop beats to rapping over EDM beats. His “debut” album Old is one of the first albums that is half hip-hop beats, half EDM beats. Meaning, he is appealing to twice as many fans. Going from relative obscurity, to now, a more successful artist, Danny Brown is one of the artists that is at the forefront of intertwining hip-hop and EDM.

A Perfect PR Match

http://www.youtube.com/watch?v=hEyKdpsHKy0
Super group U2 did something that not many artists have thought of doing. By breaking the concept of the starving artist, they took money out of their own pockets and gave it to people that are in far greater need, in this case, the Global Fund to Fight AIDS.

The band hasn’t released an album in five years. So, obviously, the best way to promote their new material is to use the Super Bowl, which is considered an unofficial holiday to most Americans.

It is reported through Billboard that U2 raised $3 million from their Super Bowl ad. In unison with Bank of America and (Red), they bought an advertising spot during the Super Bowl and performed their new hit single “Invisible.” At the end of the ad it stated that all downloads from iTunes before midnight would go towards the fund. Three million people listened and downloaded. The single is available today but costs $1.29. The proceeds still go to the Global Fund to Fight AIDS.

This PR achievement bodes well for all parties involved. The Global Fund to Fight AIDS gets the money that is needed to fund more research. (Red) further establishes itself as a leader of AIDS awareness. Bank of America proves that corporations think about not only profits, but that happy people make a happy planet. U2 aligns their brand as a supporter of AIDS research. Together, they all prove this alliance was a perfect match.

Nothing speaks more volumes than the three million dollars raised because it is a measurable number. In PR, the consistent question asked is, “Is it measurable?” If something is measurable you can keep your job for another day. If not, you might be looking at the back of a person’s head in the unemployment line.

Is All Publicity Good Publicity?

PR- vocus.com

PR- vocus.com

That is the question.

It seems to depend on who you ask. If you read this article, you would probably think all publicity is good publicity. It makes a strong point that all PR teams want to do is bring attention to their artist. As long as their artist is in the news and gaining attention they are doing their job. This is true to a certain extent and what PR was originally founded on. Over time it has changed into a more ethical and measurable field based on statistics. Well in this case, stats don’t lie. If your artist is on television, the radio, and in a gossip magazine they are probably already a superstar or on the verge of becoming one. Those are quantifiable measurements. The media impression that are made from somebody watching, hearing, or reading any of those platforms and then passing that topic onto a friend is second to none.

But, like I said, it really depends who you ask. Yes your artist is getting exposure and is all over the news, but do you really want your artist in the news for the wrong reasons? My opinion is no.
Some artists PR teams do a great job of keeping their artists in positive light. Other PR teams just want their artist in the news so they can say they reached their goals, even at the cost of creating a terrible artist brand.

This is where an artist manager needs to come in. Artist managers are the only people that actually care about their artist. They care about the artist because the artist is their business, they live and die with their artist. They have their finger on the pulse of an artist and help guide the direction of an artists career.

I’m not saying all PR firms are bad, obviously their are some brilliant ones out their that help resurrect careers from bad publicity stunts. I’m just saying when an artist chooses that PR team to help them, they need to make sure its a PR team that actually cares about them and their career, not just making headlines.