For a recent PR class assignment, I decided to create an infographic of one of my favorite all time bands, the legendary rock gods Led Zeppelin.
Infographics are valuable because they tell a story using minimal text. They are a fun, creative way to spice up a topic and help the reader visualize data. For instance, I could easily tell you that Led Zeppelin is one of the greatest rock and roll bands of all time. Then I could spend an entire paragraph on an information dump with statistics on why and how they are so successful. With an infographic, I don’t need to TELL you, I can SHOW you. And that, my friends, is the power of the infographic.
Before I share some personal tips with you, here is a great article on how to create a fruitful infographic.
1. Know your audience
-Who is this infographic for? Who are you trying to reach and what are you trying to say? Basic, but oh so very important.
-Go on google and look for infographics. Pick one you like and try and follow it.
3. Draw the infographic on paper before you start using any software.
-Not only will this help you visualize your data better, but it will also help you realize what you are really trying to show in your infographic.
4. Make sure the images that represent data on your infographic tell a story and correlate.
-I used record looking pie charts in white and grey to symbolize a platinum album. Match your word to a picture to symbolize an object.
5. K.I.S.S. (Keep It Simple Stupid)
-Don’t go over the top and try to do something outrageous thinking you are super creative. Everything will be overwhelming to the viewer. The best infographics are clean, color coordinated, that use classic fonts, and empty space well.